Information Design & Visualization

Principles I Operate On

If words don’t drive the idea home, visualize it. Sometimes ideas are too important to be left to words alone. Half of the human brain’s resources are devoted to processing visual information. Harness that to fully convey your intended meaning.

Effective visualization harnesses pre-attentive processing. Key human factors to design visualizations for include:

  • Form
  • Color spectrums.
  • Color blindness.

Color carries meaning.